The Age of Video: Why It Matters
In our fast-paced world, video communication reigns supreme. Platforms like TikTok and YouTube have transformed the way we consume information. Whether it’s a quick tutorial, a heartfelt vlog, or a captivating product demo, video is the expected medium of communication.
Introducing “Service Technician Video”
At Lightspeed, we’re thrilled to introduce our latest innovation: Service Technician Video. This powerful tool empowers your service advisors and technicians to create walk-around videos and share informative media with clients. But it’s not just about recording videos—it’s about enhancing communication and building trust.
How It Works: Linda’s Surprise
Let’s dive into a real-world scenario. Meet Linda Smith, who decided to surprise her brother on his birthday by getting his beloved Kawasaki dirt bike serviced. Sneaking the motorcycle into the repair shop without him noticing, Linda set the stage for our story.
The repair shop accepted the bike, built a repair order, and began working on it. We’ll first examine how this functionality comes to life in the Lightspeed service module, specifically Estimates and Repairs. Then, let’s see what’s happening at the shop where Linda dropped off her brother’s bike. Let’s take a look.
And here’s where the magic happens: Tech Video. Linda’s service advisor used the Lightspeed Mobile Application to record a walk-around video, highlighting the repairs and recommendations. Linda could now see exactly what needed attention—visual proof right on her phone. Check it out.
Benefits of Tech Video
- Building Trust: Customers often hesitate to accept service recommendations blindly. Tech Video bridges that gap. Lightspeed Tech Video bridges this gap by providing a visual representation of repair suggestions. It offers customers visual proof of the items in question, fostering trust and delivering a superior experience.
- Boosts Return on Investment (ROI): When customers actively engage with the repair process through Tech Video, they are more likely to agree to service and repair suggestions. Transparency and trust drive this positive response, resulting in greater ROI for your service department.
- Educates the Customer: Just like how-to videos on YouTube and TikTok educate viewers about DIY projects, Tech Videos educate customers about the services your business provides. They also offer evidence that positions your business as the right choice for their repair needs.
- Develops Stronger Relationships: Many service department customers fear being taken advantage of. Tech Video addresses this concern by introducing customers personally to the people handling the work. By reducing anxiety about the service experience, it leads to better customer satisfaction and improved business-to-customer relationships.
- Offers Personalization: Linda received a personalized video, not just a generic report. It felt like a conversation, not a transaction. Tech Video provides an opportunity to showcase your team’s talent. Featuring service advisors and technicians in videos allows you to personalize communication with customers, creating a memorable connection.
Try It Yourself
Ready to enhance your customer experience? Use Lightspeed Tech Video to engage clients, boost trust, and elevate your service game. And remember, it’s not just about repairs—it’s about meaningful connections.
LEARN MORE ABOUT LIGHTSPEED TECH VIDEO
Bryan Tierney
When I think back on my childhood, some of my fondest memories are the Saturdays I spent with my dad at the local motorcycle shop. There was something special about walking through those doors and being surrounded by all the shiny new bikes on the showroom floor. The atmosphere of the shop was intoxicating, and I knew from a young age that I was hooked. As I got older, my love for the Powersports Industry continued to evolve. I landed a job behind the parts counter of that very same dealership and started my career using Lightspeed. It's hard to believe that was over thirty years ago! Over the years, my role with Lightspeed has changed many times, but the feeling I get when I’m in a dealership or at an industry event, always takes me back to those Saturdays with my dad. There's something truly special about this industry and the people within it, and I feel incredibly fortunate to be a part of it.
