LIGHTSPEED PRIVACY POLICY

Introduction

This Privacy Policy (“Privacy Policy”) describes the type of information that LightspeedDMS LLC and its affiliates (collectively “Lightspeed”) collects from you or that you may provide when you visit or use, our Website (e.g., www.lightspeeddms.com), when you use our mobile application, when you use of our Solutions or receive our Services, when you are an event participant, a prospective client, or in other situations in which Lightspeed is a data controller (collectively, the Services”), and our practices for using, collecting, maintaining. protecting, and disclosing that information.

For purposes of this Privacy Policy, the terms “user,” “client,” “you,” and “your” are meant to refer to the individuals about whom we may collect Personal Information, and at times may be used within the Privacy Policy interchangeably. “Personal Information” means any information that identifies, relates to, describes, references, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular individual, household, or device, however, personal information does not include any deidentified or aggregated information.

Lightspeed takes user privacy very seriously because we know that your privacy on the web is important to you. Lightspeed has implemented generally accepted standards of technology and operational security in order to protect your personally identifiable information from loss, misuse, alteration, or destruction. Despite these precautions, however, Lightspeed cannot guarantee that unauthorized persons will not obtain access to your personally identifiable information.

Please read this Privacy Policy carefully to understand our policies and practices regarding your information and how we will treat it. If you do not agree with our policies and practices, your choice is not to use our Services. By accessing or using our Services, you agree to this Privacy Policy. This Privacy Policy may change from time to time (see Changes to Our Privacy Policy). Your continued use of our Services after we make changes is deemed to be acceptance of those changes, so please check this Privacy Policy periodically for updates.

If you have any questions or concerns about our use of your Personal Information, then please contact us using the contact details provided at the bottom of this Privacy Policy.

‍Personal Information We Collect About You and How We Collect It

We collect Personal Information that you voluntarily provide to us when you register on our website, sign up for our Services, or contact us. This information may include your name, email address, phone number, company name, and job title. In addition, when you request information from Lightspeed and/or supply information through the Website that personally identifies you and/or allows us to contact you including any and all materials submitted by you in connection with applying to Lightspeed for employment, including but not limited to, when you fill out a form to request a Demo of Lightspeed’s products, opt in to receive Lightspeed’s Newsletter, opt to receive emails from Lightspeed, sign into Lightspeed’s Client Portal, or agree to participate in surveys, you are agreeing to share such information, including your name, e-mail address, title, occupation, company or university affiliation, industry, region, relationship to Lightspeed, reason for contacting Lightspeed, and any message you submit, with Lightspeed, its agents, representatives and affiliates, and you should know that Lightspeed may disclose such information to its agents, representatives and affiliates for marketing and promotional purposes. Lightspeed may aggregate personally identifiable information and may disclose such information in aggregate for marketing and promotional purposes. However, in these situations, we do not disclose to these entities any information that could be used to personally identify you. We may collect the e-mail addresses of those who send us e-mail messages; however, we will not send unsolicited e-mail to any of the addresses we collect or share those addresses with any unaffiliated third party, except in the limited circumstances set forth below. Note, however, that you will have the ability to opt out of receiving future emails from Lightspeed and to correct or change personally identifiable information you have provided to Lightspeed by replying to any Lightspeed email.

We also do not provide any Personal Information obtained through the Services to third parties for the purpose of contacting or marketing solutions or services to these individuals.

If you are a user of one of our Services, we obtain the Personal Information you provide us during the sales and/or fulfillment process. We may use Personal Information collected such as your name, phone number, mailing address, and email address to contact you and to provide and inform you of Services, determine how our Services are used and enhance your client and user experience, perform accounting, auditing and collection activities, answer questions, and provide support or other similar Services.

Why Does Lightspeed Collect Personal Information

Lightspeed processes Personal Information in the course of running our Website, and in connection with communicating with you, including customer service, updates, and promotional materials, processing transactions and managing your account, registering visitors to our events and Services, providing support, improving and personalizing client and user experience, running our infrastructure, preventing fraud, protecting intellectual property, maintaining endpoint and network security, enforcing our legal rights, sending marketing and other communications, processing agreements, complying with our legal obligations, and to achieve other legitimate interests as well as where you have provided consent. Personal Information, such as contact information, is collected from Website, Services, events, partners, and where you have provided it directly to Lightspeed.

Where Does Lightspeed Obtain Personal Information

Lightspeed’s Website provides internet-based access for users to learn about Lightspeed and its Services and to communicate with Lightspeed and with others. When an individual uses our Website, Lightspeed gathers information, some of which may be considered Personal Information in your jurisdiction.

Mailing Lists

If you opt-in to our mailing list online or in person, you will receive emails that may include company newsletters, updates, related solution or service information, and other Lightspeed related information. We may also associate Personal Information that you submit to us, including email addresses, with information collected about you through other means such as cookies, web beacons, or social media plugins. This will help us better tailor content delivered to you through a variety of ways, including online advertisements. We include unsubscribe instructions at the bottom of each email if at any time you would like to unsubscribe from receiving future emails.

Content

Accessing our content (ex. Blogs, White Papers, Points of View, etc.) will load social media cookies. We are under no obligation to publish, maintain, or retain any of your posts or re-posts of our content. If you provide us with feedback about our company, Services, or Website, we consider this to be freely given and we may use your feedback without compensation or attribution to you.

Information That We Obtain From Third Party Sources

From time to time, we may receive Personal Information about you, including your name, email address, or other information such as a profile picture, from third party sources where those parties have indicated that they have your consent or are otherwise legally permitted or required to disclose your Personal Information to us. For example, we may be provided with information about individuals interested in using our Services, joining our company, or when using third party authentication options to sign-up for or log-in to our Services.

Information We Collect Through Automatic Data Collection Technologies

As you navigate through and interact with our Solutions and Services, we may use automatic data collection technologies to collect certain Personal Information about your interaction with our Services, including information about your equipment, browsing actions, and patterns:

details of your visits to our Website. This includes browsing history, search history, traffic data, logs, and other communication data and the resources that you access, use, or otherwise interact with on the Website;
other information necessary to provide you with our Solutions and Services; and
information about your computer and internet connection, i.e., your IP address, operating system, and browser type.

The information we collect automatically may include Personal Information, or we may maintain it or associate it with Personal Information we collect in other ways or receive from third parties. It helps us to improve our Services and to deliver a better and more personalized service by enabling us to:

estimate our audience size and usage patterns;
store information about your preferences;
customize our Solutions and Services according to your individual interests;
speed up your searches; and
recognize you when you return to our Solutions and Services.

The technologies we use for this automatic data collection may include:

Cookies (or browser cookies)

A cookie is a small file placed on the hard drive of your computer. Our Solutions and Services may use both session cookies (which expire once you close your browser) and persistent cookies (which stay on your computer until you delete them) to provide you with a more personal and interactive experience on our solution and Services. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you direct your browser to our Services. You can set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent. However, if you do not consent to our use of cookies or select this setting you may be unable to access certain parts of our Services. You can find more information about cookies at http://www.allaboutcookies.org.

Google Analytics

We use Google Analytics, a web analytics service provided by Google, Inc. (“Google”) to collect certain information relating to your use of our Services. Google Analytics uses cookies, to help us analyze how users use our Services. You can find out more about how Google uses data when you visit our Services by visiting “How Google uses data when you use our partners’ sites or apps”, (located at www.google.com/policies/privacy/partners/ )

Third-Party Use of Cookies

Some content or applications, including advertisements, on the Services are served by third parties, including advertisers, ad networks and servers, content providers, analytics providers, social media companies, and application providers. These third parties may use cookies alone or in conjunction with web beacons or other tracking technologies to collect information about you when you use our Services. The information they collect may be associated with your Personal Information or they may collect information, including Personal Information, about your online activities over time and across different Services and other online Services. They may use this information to provide you with interest-based (behavioral) advertising or other targeted content.

We do not control these third parties’ tracking technologies or how they may be used. If you have any questions about an advertisement or other targeted content, you should contact the responsible provider directly.

Children Under the Age of 18

Our Services are not intended for children under 18 years of age. No one under age 18 may provide any information to or on the Services. We do not knowingly collect Personal Information from children under 18. If you are under 18, do not use or provide any Personal Information on our Services or on or through any of its features, including your name, address, telephone number, or email address. We strongly encourage parents to take an active role in their children’s use of the internet and mobile devices and to inform them of the dangers of providing information about themselves on the internet or through mobile devices. If we learn we have collected or received Personal Information from a child under 18 without verification of parental consent, we will delete that information. If you believe we might have any information directly from a child under 18, please contact us at info@lightspeeddms.com for proper removal and purge from our database.

How We Use Your Information

We use information that we collect about you or that you provide to us, including any Personal Information:

to provide and personalize our Services and its content to you;
to provide you with information, Solutions, or Services that you request from us;
to process your requests, purchases, transactions, and payments and prevent transactional fraud;
to support, develop, troubleshoot, and debug our Website, Solutions, and Services;
to provide you with blogs and discussion groups;
to communicate with you through chat platforms;
to run surveys or other website features;
to send you periodic emails;
to analyze trends;
to provide you with support and to respond to your inquiries, including to investigate and address your concerns and monitor and improve our responses;
to personalize your website experience and to deliver content and solution and service offerings relevant to your interests, including targeted offers and ads through via email or text message (with your consent, where required by law);
to help maintain the safety, security, and integrity of our Website, Solutions and Services, databases and other technology assets, and business;
detecting security incidents, protecting against malicious, deceptive, fraudulent, or illegal activity, and prosecuting those responsible for that activity;
for internal testing, research, analysis, and solution development, including to develop and improve our Website, and to develop, improve, or demonstrate our Solutions and Services;
debugging to identify and repair errors that impair existing intended functionality;
to carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collection;
to notify you about changes to our Website or any Solutions or Services we offer or provide though them;
to allow you to participate in interactive features on our Website;
in any other way we may describe when you provide the information;
to fulfill any other purpose for which you provide it;
for digital marketing, which may include online advertisements appearing on cookie-based advertising networks;
for direct marketing from Lightspeed or a service vendor; and
for any other purpose with your consent.

Who We Share Your Personal Information With

We do not sell, trade, or rent the Personal Information we collect from our Website to others. We may share aggregated demographic information regarding visitors and users of our Website with our affiliates and business partners for the purposes outlined above. When we collect Personal Information through our Services, it is made available to the Lightspeed client who was the source of the information and we use it as described in this Privacy Policy, or in accordance with contractual terms and conditions with our clients, or otherwise as directed by our clients.

Online Behavioral Advertising

We partner with a third party to manage our advertising on other sites. Our third-party partners may use technologies such as cookies, scripts and tags to gather information about your activities on other sites to provide you advertising based on your browsing activities and interests. If you wish to not have this information used for the purpose of serving you interest-based ads, you may opt out by visiting Digital Advertising (DAA)’s self-regulatory opt-out page, (https://optout.aboutads.info/?c=2&lang=EN). Please note this does not opt you out of being served ads; you will continue to receive generic ads.

Service Providers

We may use third party service providers or partners to help us operate our business; provide, support, maintain, or secure our Services and our Website; or administer activities on our behalf, such as events or marketing campaigns. It may be necessary to provide or allow access to your Personal Information to these third-party service providers or partners for those purposes.

Business Partners

We may share your information with our business partners to offer you certain products, solutions, services, or promotions.

Legal and Professional Advisors

We provide information regarding our business to our auditors and legal counsel. In some cases, the shared information may contain Personal Information, but the auditors and legal counsel may only use it for the purpose of providing their professional Services.

Legal Disclosures

We may also disclose your Personal Information as required by law, such as to comply with a subpoena or similar legal process; or when we believe that disclosure is necessary or appropriate to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to a government request. We may transfer any information we have about you in the event we sell or transfer all or a portion of our business or assets.

Links to Other Websites

Our Website include links to other websites whose privacy practices may differ from those of Lightspeed. If you submit Personal Information to any of those sites or Services, your information is governed by their privacy policies. We encourage you to carefully read the privacy policy of any website you visit.

Social Media Features

Our Website includes social media features. These features may collect your IP address, which webpage you are visiting on our Website, and may set a cookie to enable the feature to function properly. Social media features are either hosted by a third party or hosted directly on our Website. Your interactions with these features are governed by the privacy policy of the company providing them.

This Privacy Policy does not apply to any information you may disclose publicly in any chat rooms, message boards, or similar web pages, including those hosted on or linked to our Site. You should keep in mind that whenever you publicly disclose information about yourself online – for example, via message boards or chat rooms – that information could be collected and used by people whom you do not know. In addition, certain message boards and similar user forums may display IP addresses along with the message poster’s name and message. Lightspeed bears no responsibility for any action or policies of any third parties who collect any information users may disclose on the message boards, chat areas or other user forums, if any, on the Site.

How We Protect Your Information

The security of client data and your Personal Information is important to us. We adopt data collection, storage and processing practices and security measures to protect against unauthorized access, alteration, disclosure or destruction of client data and your Personal Information. We follow generally accepted practices to protect client data, and the Personal Information collected and submitted to us, both during transmission and once we receive it. If you have questions about the security of your Personal Information collected through our Services or Website, you can contact us at info@lightspeeddms.com.

Unfortunately, the transmission of information via the internet is not completely secure. Although we do our best to protect your Personal Information, we cannot guarantee the security of your Personal Information transmitted to our Services. Any transmission of Personal Information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures deployed on the Services.

Retention of Personal Information

We will retain your Personal Information for as long as needed to fulfill the purpose for which we collected it and for a reasonable period thereafter in order to comply with audit, contractual, or legal requirements, or where we have a legitimate interest in doing so. We will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements. We may retain aggregated or de-identified data indefinitely or to the extent allowed by applicable law. We may retain Personal Information preserved in automatically generated computer back-up or archival copies generated in the ordinary course of our information technology systems procedures.

Your Rights

Based upon the applicable laws of your jurisdiction, you may have some or all of the following rights regarding your Personal Information:

Access: The right to request access to the Personal Information we hold about you.
Correction: The right to request correction of any inaccurate or incomplete personal information we hold about you.
Deletion: The right to request deletion of your Personal Information, subject to certain legal exceptions.
Objection: The right to object to the processing of your Personal Information in certain circumstances.
Restriction: The right to request restriction of processing of your Personal Information in certain circumstances.
Portability: The right to receive the Personal Information we hold about you in a structured, commonly used, and machine-readable format, and to transmit that information to another controller.

To request access, correction, update, or deletion of your Personal Information, please submit a request at: info@lightspeeddms.com.

Do Not Track

Some internet browsers offer a “do not track” feature. When enabled, your browser sends a signal to the sites you visit directing the sites not to track your activity. These features are not yet uniform across browsers. Therefore, our Services and Website are not currently set up to honor such signals. If you do not wish to be tracked, disabling or deleting cookies may limit some forms of tracking. Disabling or deleting cookies may affect your user experience on our Website including preventing the usage of certain features or functions. As described elsewhere in this Privacy Policy, we and our service providers may track your activity while on our Website.

Contacting Us

If you have any questions about this Privacy Policy or our privacy practices, please contact us at:

LightspeedDMS LLC

Legal Department

10897 S. River Front Parkway
Suite 450
South Jordan, UT 84095

info@lightspeeddms.com

Changes to this Privacy Policy

Lightspeed may update this Privacy Policy and its last modified date at any time to reflect changes to our information practices. The updated version will be indicated by updated “Revised” date and the updated version will be effective as soon as it is accessible. We encourage you to review this Privacy Policy frequently to be informed of how we are protecting your information.

Lightspeed Solutions

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