The Herohub Journey
Herohub didn’t start in a boardroom—it started on a backroad, where a shared love for adventure sparked a vision to reinvent the dealership experience. Herohub is a digital product and professional services firm specializing in the Automotive, Powersports, Outdoor Power Equipment, Agriculture, RV and Marine industries, a fusion of innovation and adventure.
Pioneers of Innovation
Adventure and innovation are in our DNA. The very first Herohub meeting between founders David Barr and Jared Burt took place on a motorcycle ride in early 2019, symbolic of the journey ahead.
Before founding Herohub, Jared was the dealer owner/operator of Rexburg Motorsports, a multi-line powersports dealership known for disrupting the status quo. In 2011, the dealership launched the first-ever online portal to reserve new powersports vehicles, resulting in a 250% increase in pre-season snowmobile sales within its first year. At the same time, David was designing award-winning digital experiences for automotive giants like BMW.
Their partnership blends David’s deep expertise in digital architecture with Jared’s relentless drive to elevate the customer-to-dealer experience. It’s where innovation meets execution.
Herohub’s headquarters are based in Lancaster, Pennsylvania, one of the first U.S. inland towns and Rexburg, Idaho in the shadows of the Grand Teton mountain range —two cities founded by pioneers chasing new frontiers. That same spirit runs through the entire Herohub team today: bold, inventive, and driven to transform the dealership experience.
Today, Herohub’s ShopLocal platform powers a unified eCommerce experience across independent dealerships, offering consumers a seamless, Tesla-like path to purchase. Meanwhile, DealerAI is revolutionizing how dealership teams engage with customers, delivering speed, connection, and joy throughout the buying journey.
Dealership Digital Products and Professional Services
That spirit of innovation is carried throughout Herohub’s offerings for dealerships, including DealerHero 20 Groups, DealerHero Bootcamps, DealerHero Adventures, and our cutting-edge training program, DealerAI.
DealerAI combines cutting-edge artificial intelligence with a human-centric approach to sales training. Through sales simulations, DealerAI is a virtual coach for employees across departments, offering the opportunity to practice real-world scenarios with lifelike AI customers.
DealerHero 20 Groups connect dealers to the benefits of 20 Groups without the expense and hassle of travel. Our education-focused, solutions-driven discussions empower dealers with meaningful insights and actionable strategies.
DealerHero Bootcamps are two to three-month virtual training courses that empower dealers by providing the tools, coaching, and strategies to implement and refine systems that enable profit contribution and create exceptional experiences within every department.
DealerHero Adventures are overseas conferences designed for dealership leaders who seek global business adventures. This is your chance to refine strategy, gain global insights, and embark on epic adventures.
Industry Digital Products and Professional Services
Herohub’s digital product and professional services support OEMs and brands that enable and unify independent dealership networks by leveraging capabilities of local dealerships and harnessing the unique brand innovation and value proposition.
Herohub ShopLocal is a unified major units, parts and services ecommerce solution that enables omnichannel experiences. Digital solutions are designed to strengthen local dealership relationships while the brand meets customers where they are and the way customers prefer to purchase products and experience the brand. Herohub ShopLocal ensures dealers are the heroes in their customer’s journey.
Herohub Industry Education & Insights
- Herohub Webinars is a monthly Webinar series for industry professionals in network development, marketing, training and sales.
- Herohub Weekly Newsletter keeps industry professionals informed on hot topics, Herohub events and dealership trends.
- Herohub Podcast features Industry Innovators ranging from OEM superstars to Dealership heroes with stories about life and the pursuit to reach our highest potential.
- Research and Insights through professional services engagements provide OEMs and Brands with powerful VoD and VoC intelligence to strengthen outcomes in strategic initiatives.
DealerAI Advantage by Herohub is a highly scalable product training, practice and coaching platform with capability of enterprise visibility into customer-facing interactions in real time across your global retail network. Herohub’s proprietary technology transforms OEM and Brand ability to ensure powerful and consistent brand messages through daily retail interactions with end-users.
DealerHero Advantage by Herohub empowers OEMs and Brands to engage dealer networks through purpose-built DealerHero 20 Groups and brand-focused DealerHero Bootcamps where dealerships come together to learn, engage and execute putting best practices into action to elevate brand positioning and sales.
Herohub coaches empower dealer networks through one-on-one, small-group or large-group virtual sessions as well as provide high-engagement event seminars and key-note addresses.
Herohub Adventures provides opportunities for industry executives and leaders to reset, refocus and find inspiration in the innovation that brings their most loyal customers joy. Lessons in leadership combine with summits of adventure to prepare industry professionals for their next big pursuit.
Ralph Waldo Emerson wrote, “Do not go where the path may lead, go instead where there is no path and leave a trail.” Don’t let fear of failure stop you from pursuing bold moves—new markets, new products, new technology, or a reinvention of your customer experience. Don’t just follow the trail, blaze a new one.
Start your next adventure with Herohub today.
Herohub
info@herohub.com
(208) 534-6829
Jared Burt
Jared Burt is the Founder and CEO of Herohub, the company behind DealerAI and DealerAI Advantage, tools transforming how dealerships and OEMs train, sell, and grow. A former owner and operating partner of Rexburg Motorsports, Jared also held leadership roles at Motorfist/Arctic Cat, supporting dealer network development and marketing strategy. He grew up selling parts at his family’s International Harvester dealerships, holds an MBA from Brigham Young University, and formerly taught business and marketing at BYU-Idaho. When he’s not leading innovation in the industry, you’ll find him outdoors—most recently summiting the Grand Teton.
