A Journey from Dealership to Sales Engineer
Some people grow up dreaming about the perfect career. I grew up in a dealership. My love for Powersports started early, walking the showroom floors with my dad, marveling at the latest bikes, ATVs, and snowmobiles. I didn’t just admire them from a distance—I was lucky enough to be in the mix, seeing firsthand how dealerships operated, how customers found their perfect ride, and how passionate the people in this industry were.
I was behind the parts counter when I first encountered Lightspeed more than 30 years ago. Even then, it was clear that Lightspeed wasn’t just another tool—it was a game-changer. Now, decades later, I have the privilege of showing dealers exactly how Lightspeed can help them streamline their operations, grow their profits, and fully take advantage of their investment.
Empowering Dealerships Every Day
As a Sales Engineer at Lightspeed, I get to show new customers the hundreds of ways our system improves processes, saving time and making them more money. Whether it’s optimizing inventory management, reducing repair cycle times in service, or making sales transactions more seamless, Lightspeed is designed to remove friction and keep dealerships running at full throttle. There’s no better feeling than seeing a dealer’s ‘aha’ moment when they realize how much more they can do with the system they already have.
Beyond the daily demos, one of my favorite parts of my job is hosting our Monthly Lightspeed Webinars. These sessions give me the opportunity to share my personal knowledge and experience, helping our existing customers take Lightspeed to the next level. I love showing dealers how they can fully utilize every aspect of the system, ensuring they maximize their ROI. Whether it’s leveraging integrations with OEMs and third-party partners, streamlining service scheduling, or harnessing customer insights to drive sales, there’s always another way to unlock value within Lightspeed.
More Than a Software—A Passion
Lightspeed isn’t just software to me—it’s a passion. It’s been part of my professional life for decades, and I’ve seen firsthand how it has transformed the Powersports industry. I’ve been on both sides of the counter, so I know what it’s like to need solutions that work fast, are reliable, and truly make a difference in daily operations. That’s what Lightspeed delivers.
For me, this is more than a job—it’s about giving back to the industry that shaped me. It’s about helping dealerships thrive, ensuring they can focus on what they do best: getting customers on the road, the water, or the trail. That’s why I love Lightspeed, and I know so many of our dealers feel the same way.
Throughout February, we’re celebrating what makes Lightspeed special—through the voices of our team, our dealers, and our partners. I’d love to hear from you: What do you love about Lightspeed? How has it helped your dealership grow? Let’s share the love and keep driving this industry forward together.
#ILoveLightspeed
Bryan Tierney
When I think back on my childhood, some of my fondest memories are the Saturdays I spent with my dad at the local motorcycle shop. There was something special about walking through those doors and being surrounded by all the shiny new bikes on the showroom floor. The atmosphere of the shop was intoxicating, and I knew from a young age that I was hooked. As I got older, my love for the Powersports Industry continued to evolve. I landed a job behind the parts counter of that very same dealership and started my career using Lightspeed. It's hard to believe that was over thirty years ago! Over the years, my role with Lightspeed has changed many times, but the feeling I get when I’m in a dealership or at an industry event, always takes me back to those Saturdays with my dad. There's something truly special about this industry and the people within it, and I feel incredibly fortunate to be a part of it.
