Another Club BRP in the Books!
One of my favorite parts of the job is attending the various dealer meetings that OEMs put on. Traveling from Minnesota to California is always an adventure, and BRP did an outstanding job this year at Club BRP 2025. The Anaheim Convention Center was an excellent choice for the venue. From the showrooms to the arena, everything was well-organized, and getting around was easy without feeling like you had to walk miles.
The event saw strong attendance, with over 2,400 participants, including about 800 North American dealers and the rest from around the globe. The reveal was a highlight, kicking off with a DJ in the arena, followed by some fun BRP trivia displayed on huge monitors. Attendees were snapping selfies and tagging each other, which were showcased throughout the event.
The remarks by the CEO and President were particularly positive. A standout statistic was that globally, 1 in 3 recreational vehicles sold are from BRP. They also addressed current challenges, like weaker sales, and announced plans to reduce dealer inventory by 15-20% by the end of 2024. Then came the exciting part: the vehicle reveals. Highlights included new Mavericks with more Smart-Shox options and a stunning new blue color, a sleek all-black Defender with factory-tinted windows, and the industry-leading 102 HP Outlander X Mr. Updates from Sea-Doo, Manitou, and Alumacraft were also impressive, culminating in the reveal of the Can-Am Pulse and Origin, marking BRP’s return to the 2-wheel motorcycle market with these new electric models.
All in all, it was three sunny, action-packed days in Anaheim, filled with great conversations with current Lightspeed dealers, demos for new ones, and productive meetings with BRP employees. Already looking forward to Club BRP 2026!
Jeremy Johnson
I'm a seasoned veteran in the powersport, marine, and RV industries with over 24 years of experience. I've spent a significant amount of that time in the digital and website space, and I absolutely love it. I recently celebrated my two-year anniversary at Lightspeed, where I get to work with OEMs and dealers and help them succeed in the digital world. When I'm not at work, I enjoy traveling with my family, watching my kids' sporting events, and exploring the beautiful outdoors of Northern Minnesota through hunting and fishing. I'm incredibly passionate about what I do, and I love sharing that passion with others. Whether it's working with my team at Lightspeed or spending time with my family, I'm always up for an adventure.
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