Automotive Acquisition of Powersports Dealers
With an increase in independent Powersports and Motorsports stores being acquired by the auto industry and corporate groups, many folks have wondered: how will this impact the independent and traditional motorcycle shops?
I sat down and had a conversation with Donnie from D and K Motorcycle Center in Bountiful, Utah, and asked him some questions:
“How are the recent auto industry acquisitions of the Powersports dealerships throughout Utah affecting your business?”
His response was encouraging and enlightening:
“These auto industry and corporate-owned groups have deep pockets. No doubt, as you have driven around Utah, you’ve seen their billboards along the freeway. You’ve probably also seen their advertisements on YouTube and other social media platforms.
The smaller “ma and pa” motorsports stores like mine don’t have the large marketing budgets like these larger auto dealers. So, we’ve never been able to market to the extent they do. Thanks to corporate marketing campaigns, we’ve seen an increase in exposure to the motorsports industry, driving new buyers and customers into the market.
In addition to new customers, we’re seeing an increase in parts and service sales. Folks who were inspired to purchase secondhand bikes or have been keeping their old bikes in storage now need parts and service. This is driving new business into my store and into smaller shops like mine.
For some of the slightly older motorbikes, the big box stores are referring customers to us for parts and repairs. So, it’s been a great partnership in that regard as well!
Last year was the biggest year in the history of our company! Some of that success is due to the auto industry and corporate-owned groups attempting to get into the Powersports space. So, we are thrilled to have them in our area.”
Donnie – D and K Motorcycle Center
Donnie is a long-time Lightspeed DMS user and has always been an advocate for Lightspeed. He and I have been coworkers in the past, friends for years and I am a happy customer of his to this day.
Thank you, Donnie for the insight and keep doing what you do best: making motorcycle enthusiasts happy!
Bryan Tierney
Bryan Tierney’s journey with Lightspeed began more than thirty years ago, inspired by a lifelong passion for the Powersports industry. What started with weekends spent at a local motorcycle shop with his father led to his first job behind the parts counter—and ultimately, a distinguished career with Lightspeed. Today, Bryan is a contributor to the company’s daily activity, having authored numerous blogs, presented at major industry events, led webinars, and delivered thousands of product demonstrations. His enduring enthusiasm for the recreation industry continues to drive his work. At home, Bryan, his wife, and their son have built a creative and adventurous family, united by a shared appreciation for learning, exploration, and the occasional ride together.
